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4.3 Million Votes: Lula Secures Fourth Term in Brazilian Runoff

The incumbent president defeated Flávio Bolsonaro by a narrow margin, reversing a first-round deficit through a digital strategy that shifted the final weeks of the campaign.

By Isabella Melnyk ·

Illustration for: 4.3 Million Votes: Lula Secures Fourth Term in Brazilian Runoff
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A margin of 4.3 million votes decided the presidency of Brazil on the night of October 25, 2026. Luiz Inácio Lula da Silva won a fourth nonconsecutive term against far-right senator Flávio Bolsonaro, with results declared shortly after midnight UK time on October 26. The Workers' party incumbent captured 51.79% of the vote, leaving his opponent with 48.21% among the nation's 159 million registered voters.

The victory represents a complete reversal of the first-round outcome from earlier this month. In that initial ballot, Flávio Bolsonaro led with 56.1 million votes against Lula's 53.8 million. The gap, which stood at nearly two percentage points, has never been overcome by a runner-up since Brazil returned to democracy in 1985. Polls showed the race tightening sharply in the weeks between votes, leaving the final outcome undecided until the last counts.

Lula’s campaign shifted its strategy after the first round highlighted a record abstention rate of 21%, a figure disproportionately high among lower-income voters who typically support his base. To counter this, his team launched a digital offensive. Millions of supporters joined a WhatsApp group called "Lula's army" to share viral content daily. Lula, who recently acquired his first smartphone, began posting on Instagram and TikTok. His digital reach surpassed that of the Bolsonaro campaign for the first time in the final weeks.

The opposition campaign faced internal challenges during this period. The magazine Piauí published a report alleging that Flávio Bolsonaro attended a 2020 boat party with sex workers and vaccine lobbyists. Twelve watchdog groups also published reports claiming that Meta favored the Bolsonaro campaign, leading Brazil's electoral court to order the company to avoid unequal treatment of candidates. Meta rejected these allegations as false and unfounded.

International dynamics also influenced the race. President Donald Trump had called the trial of Jair Bolsonaro, who is serving a 27-year sentence for plotting a coup, a "witch-hunt" and imposed 50% tariffs on Brazilian imports. Lula positioned himself as a defender against what he described as colonial designs, pursuing a multilateral approach that balanced relations with the United States, China, and Russia. He also declined invitations to join a Latin American military coalition against drug cartels.

The election result has immediate implications for environmental policy. Under Lula’s leadership, deforestation in the Amazon has dropped by more than 70%, with his government cracking down on illegal mining and supporting Indigenous communities. Guardian correspondent Tom Phillips noted that environmental issues featured in the final presidential debate, though voters prioritized the economy and public security. Lula must now govern with a newly elected congress that includes a record number of right-wing politicians hostile to environmental causes.

Flávio Bolsonaro has refused to concede the loss. He cited the decision to extend voting hours by two hours, a change requested by both sides, and stated it was "impossible to concede the election result." Phillips expects the challenge to fail, noting that world leaders are already recognizing Lula’s victory. He suggested Bolsonaro may travel to the United States to avoid ongoing criminal investigations. Lula turns 81 on Tuesday.

Source: The Guardian

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